Political marketing and Manitoba's Progressive Conservative Party, 2011-2016

Simple item page
dc.contributor.authorMichalak, Martin
dc.contributor.examiningcommitteeRounce, Andrea (Political Studies)en_US
dc.contributor.examiningcommitteeAdams, Christopher (Political Studies)en_US
dc.contributor.supervisorKoop, Royce (Political Studies)en_US
dc.date.accessioned2019-09-20T14:06:22Z
dc.date.available2019-09-20T14:06:22Z
dc.date.issued2019en_US
dc.date.submitted2019-09-20T04:10:29Zen
dc.degree.disciplinePolitical Studiesen_US
dc.degree.levelMaster of Arts (M.A.)en_US
dc.description.abstractThis thesis examines to what extent, if at all, has the Progressive Conservative Party of Manitoba incorporated political marketing techniques into its organization’s campaigns. This thesis is primarily grounded in the findings collected from semi-structured interviews with five individuals who could provide insights into what political marketing techniques have been and are currently in use by the Progressive Conservative Party. These five individuals come from different professional backgrounds that include public opinion research, journalism, a former campaign member, and a current member of the party. The findings from this study highlight a number of political marketing techniques used by Manitoba’s Progressive Conservative Party such as the gathering of market intelligence, segmentation, and positioning. Furthermore, based on these findings, this thesis concludes that there is significant evidence that indicates that the Progressive Conservative Party of Manitoba, like other parties, has incorporated newly available technologies in the form of political marketing techniques into its organization’s campaigns.en_US
dc.description.noteOctober 2019en_US
dc.identifier.urihttp://hdl.handle.net/1993/34295
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectPolitical marketingen_US
dc.subjectManitoba Legislative Assembly -- Elections, 2016en_US
dc.subjectManitoba Legislative Assembly -- Elections, 2011en_US
dc.subjectPolitical campaignsen_US
dc.subjectElections -- Manitobaen_US
dc.subjectManitoba -- Politics and governmenten_US
dc.subjectProvincial politicsen_US
dc.subjectProgressive Conservative Partyen_US
dc.subjectPolitical communicationen_US
dc.subjectMarketingen_US
dc.titlePolitical marketing and Manitoba's Progressive Conservative Party, 2011-2016en_US
dc.typemaster thesisen_US
local.subject.manitobayesen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
michalak_martin.pdf
Size:
988.23 KB
Format:
Adobe Portable Document Format
Description:
Martin Michalak's Thesis: "Political Marketing and Manitoba's Progressive Conservative Party, 2011-2016"
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.2 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
FGS - Electronic Theses and Practica
Manitoba Heritage Theses