Finding a balance: cultural adaptation and standardized corporate identity in workplace design

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dc.contributor.authorBachynski, Lauren
dc.contributor.examiningcommitteeBeaverford, Kelley (Interior Design) MacDonald, Sean (Business Administration)en
dc.contributor.supervisorKarpan, Cynthia (Interior Design)en
dc.date.accessioned2009-09-10T18:38:56Z
dc.date.available2009-09-10T18:38:56Z
dc.date.issued2009-09-10T18:38:56Z
dc.degree.disciplineInterior Designen_US
dc.degree.levelMaster of Interior Design (M.I.D.)en_US
dc.description.abstractThis practicum sets out to address several challenges faced by a multinational corporation operating within a globalized marketplace through the reconsideration of its workplace design. The aim is to achieve a balance between cultural adaptation and standardized corporate identity in the design for the hypothetical multinational management consulting company, Torrent. The balance is perused in order to support Japanese and Canadian national-work-cultures, the two cultures on which the practicum is based, while creating a strong, consistent, and recognizable visual identity across its different subsidiaries. The practicum’s overall objective is to demonstrate how both of these themes can be achieved simultaneously in order to create a balance that benefits both the multinational company as well as its host country. The practicum’s outcome involves two design solutions developed for Torrent based on a single workplace, one responding to Japan’s national work culture, and the other to Canada’s. A standardized corporate identity is achieved through the communication of a consistent company identity in both workplace designs.en
dc.description.noteOctober 2009en
dc.format.extent27848801 bytes
dc.format.extent27848801 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1993/3193
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectcultureen
dc.subjectworkplace designen
dc.subjectcorporate identityen
dc.subjectinterior designen
dc.subjectCanadian cultureen
dc.subjectJapanese cultureen
dc.subjectbusiness strategyen
dc.subjectmultinational companyen
dc.titleFinding a balance: cultural adaptation and standardized corporate identity in workplace designen
dc.typemaster thesisen_US
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