[Re]retail: why physical stores are still relevant in a digital world

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dc.contributor.authorKartzmark, Kyle
dc.contributor.authorKartzmark, Kyle
dc.contributor.examiningcommitteeLayne, Nicolette (Department of Interior Design)en_US
dc.contributor.guestmembersGross, Zack (Fairtrade Canada)en_US
dc.contributor.supervisorEspersen-Peters, Kurt
dc.date.accessioned2022-08-25T15:32:34Z
dc.date.available2022-08-25T15:32:34Z
dc.date.copyright2022-08-24
dc.date.issued2022-08-23
dc.date.submitted2022-08-23T23:12:13Zen_US
dc.date.submitted2022-08-25T02:47:30Zen_US
dc.degree.disciplineInterior Designen_US
dc.degree.levelMaster of Interior Design (M.I.D.)en_US
dc.description.abstractNow more than ever, the power of online shopping has allowed consumer spending to occur using a range of digital means such as cellphones, laptops and tablets, anywhere, at any time. The popularity and availability of these devices since 1999 has caused a significant shift in shopping behaviours affecting many retail sectors, including apparel, grocery, auto and home goods. Recently, the competition produced by the online retail marketplace's advancement has diminished the relevance for brick-and-mortar (B&M) retailing, with several major chains downsizing the number of physical retail operations or shutting down indefinitely. However, retailers have not entirely closed up shop because the inherent sensorial and experiential qualities of physical stores carry promise for unique and superior customer experiences over online counterparts. Recognizing this inclination, the following practicum document investigates how interior design can rejuvenate the evolving retail typology by enhancing the guest journey through the lens of experiential retail environments. In response to the experience economy, the investigation's primary lens is experiential retail environments rooted in concepts of place attachment, adaptive reuse, and interior atmospheres. Together, combined with the explorations of precedent analysis, programming, site analysis and theoretical literature review, the project proposes Origins – a fair trade (FT) marketplace that aims to sell certified FT grocery products, artisan handcraft items, clothing and experiences rooted in shopping, education and food. Ultimately, this project highlights the relevance of physical retail stores by demonstrating how retail space can provide irreplaceable guest experiences as an extension of online platforms.en_US
dc.description.noteOctober 2022en_US
dc.identifier.urihttp://hdl.handle.net/1993/36763
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectAdaptive Reuseen_US
dc.subjectPlace Attachmenten_US
dc.subjectExperiential Retailen_US
dc.subjectInterior Atmospheresen_US
dc.subjectFair tradeen_US
dc.subjectExperience Economyen_US
dc.title[Re]retail: why physical stores are still relevant in a digital worlden_US
dc.typemaster thesisen_US
local.subject.manitobayesen_US
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