The Doer/Dexter model: political marketing and the NDP 1988 to 2009

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dc.contributor.authorMoyes, Michael
dc.contributor.examiningcommitteeWesley, Jared (Political Studies) Ferguson, Barry (History)en_US
dc.contributor.supervisorRounce, Andrea (Political Studies)en_US
dc.date.accessioned2016-04-14T20:58:38Z
dc.date.available2016-04-14T20:58:38Z
dc.date.issued2016
dc.degree.disciplinePolitical Studiesen_US
dc.degree.levelMaster of Arts (M.A.)en_US
dc.description.abstractThis Master of Arts thesis examines how political marketing, and the Doer/Dexter model specifically, helped the NDP in Manitoba and Nova Scotia win elections from 1999 through 2007 in Manitoba and in 2009 in Nova Scotia. The study uses content analysis on the election platforms of the period and elite interviews with key political strategists of the NDP in order to gain insight and draw conclusions on what political marketing elements were critical to the party’s electoral success. This study concludes that the NDP in Manitoba and Nova Scotia used market research and a similar comprehensive political marketing strategy, now known as the Doer/Dexter model, which focused on the simplification of communication, the moderation of policy and the inoculation of any perceived weakness in order to win power.en_US
dc.description.noteMay 2016en_US
dc.identifier.urihttp://hdl.handle.net/1993/31228
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectPolitical marketingen_US
dc.subjectPolitical scienceen_US
dc.subjectNew democratic partyen_US
dc.subjectNDPen_US
dc.subjectPolitical communicationen_US
dc.subjectCanadian politicsen_US
dc.subjectManitoba politicsen_US
dc.subjectNova scotia politicsen_US
dc.subjectPolitical partiesen_US
dc.titleThe Doer/Dexter model: political marketing and the NDP 1988 to 2009en_US
dc.typemaster thesisen_US
local.subject.manitobayesen_US
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