As the human population rapidly increases, the pressures on wildlife to adapt to the changing landscape and to coexist with humans is also increasing. Understanding why wildlife matter to humans is critical in helping plan and execute conservation strategies as we move into the future. This research investigates why wildlife matter to a cohort of environmental professionals including retired and practicing wildlife biologists, as well as post-secondary students studying environmental science and studies, and explores the perspectives of Indigenous peoples on why wildlife matter to them and their culture. The qualitative research data was artistically transformed into video and song to showcase the research in diverse media. Study methods include conducting interviews, completing a literature review, as well as creating audio/visual tools to display the results of the data found within the study. This unique research initiative identified several significant findings, to conclude that wildlife matter to biologists, students, and Indigenous peoples for a variety of reasons. For example, personal perspectives on how wildlife play a direct role in their life, as well as the role wildlife play as part of the world’s ecosystems in providing balance and stability to nature’s processes. Inductive coding thematic analysis identified 5 themes within the data of why wildlife matter which includes 1) Ecosystem Importance 2) Resource for Humans 3) Personal Value – Happiness and Wellbeing 4) Recreational Purposes 5) Existential Purposes – Coexistence. The findings of the research were created into a video titled “Why Do Wildlife Matter?” and song “We Decide.” The creative works were awarded the 2020 Conservation Education Award through The Wildlife Society in recognition of outstanding media and audio-visual work which effectively conveys sound conservation concepts to the public. As a songwriter, musician, and wildlife biologist, this multidisciplinary research bridges several disciplines to better understand human motivations toward environmental conservation.