The Effect of Control Priming on Irresponsible Financial Behavior
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Date
2018-06
Authors
EL HAZZOURI, MOHAMMED
MAIN, KELLEY
Journal Title
Journal ISSN
Volume Title
Publisher
Springer Link
Abstract
Debt has reached staggering levels among North Americans. Unfortunately, there is deficiency of research that investigates effective means of helping consumers control their debt. We examine how control priming changes consumers' irresponsible financial behavior. We show that control priming reduces credit card spending and intentions to take credit card risk. We also show that consumers who score high on self-esteem are more likely to benefit from control priming while those who score low on self-esteem show a backlash effect.
Description
Keywords
Control Priming, Self-Efficacy, Self-Esteem, Credit Card Debt, Financial Risk, Attributional Retraining
Citation
Mohammed El-Hazzouri and Kelley Main (2018) “The Effect of Control Priming on Irresponsible Financial Behavior” Marketing Letters, 29(2), 207-223.