The Effect of Control Priming on Irresponsible Financial Behavior

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dc.contributor.authorEL HAZZOURI, MOHAMMED
dc.contributor.authorMAIN, KELLEY
dc.date.accessioned2018-09-18T19:15:15Z
dc.date.available2018-09-18T19:15:15Z
dc.date.issued2018-06
dc.date.submitted2018-09-18T15:04:38Zen
dc.date.submitted2018-09-18T18:06:06Zen
dc.description.abstractDebt has reached staggering levels among North Americans. Unfortunately, there is deficiency of research that investigates effective means of helping consumers control their debt. We examine how control priming changes consumers' irresponsible financial behavior. We show that control priming reduces credit card spending and intentions to take credit card risk. We also show that consumers who score high on self-esteem are more likely to benefit from control priming while those who score low on self-esteem show a backlash effect.en_US
dc.description.sponsorshipSSHRCen_US
dc.identifier.citationMohammed El-Hazzouri and Kelley Main (2018) “The Effect of Control Priming on Irresponsible Financial Behavior” Marketing Letters, 29(2), 207-223.en_US
dc.identifier.doi10.1007/s11002-018-9457-6
dc.identifier.urihttp://hdl.handle.net/1993/33445
dc.language.isoengen_US
dc.publisherSpringer Linken_US
dc.rightsopen accessen_US
dc.subjectControl Primingen_US
dc.subjectSelf-Efficacyen_US
dc.subjectSelf-Esteemen_US
dc.subjectCredit Card Debten_US
dc.subjectFinancial Risken_US
dc.subjectAttributional Retrainingen_US
dc.titleThe Effect of Control Priming on Irresponsible Financial Behavioren_US
dc.typeArticleen_US
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