Traffic volume data, commonly summarized as annual average daily traffic (AADT), is a fundamental input for transportation engineering decisions. Current traffic monitoring guidance provides insufficient detail on the development of AADT estimates from short-duration counts conducted within towns. This is due to limited knowledge of the attributes that characterize a town count and uncertainty about the temporal factors required to estimate AADT from short-duration town count data. This research addressed these gaps by using a decision algorithm and GIS analysis to identify which short-duration counts should be considered town counts and by developing and validating a methodology to estimate AADT from short-duration town count data. The analysis demonstrated that temporal factors generated from continuous counts conducted near towns could be reliably applied to short-duration town count data. This finding enables traffic monitoring authorities to leverage existing data and methods to improve the representativeness of traffic volume estimates in towns.