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dc.contributor.supervisorBoyd, Milton (Agribusiness and Agricultural Economics)en
dc.contributor.authorWang, Huihui
dc.date.accessioned2010-09-22T17:52:00Z
dc.date.available2010-09-22T17:52:00Z
dc.date.issued2010-09-22T17:52:00Z
dc.identifier.urihttp://hdl.handle.net/1993/4235
dc.description.abstractThe Chinese insurance industry has been growing substantially, and this provides a motivation to examine the insurance market in China. This study used survey data to identify key determinants related to Chinese consumers’ ownership of life insurance, by using a probit model. The results revealed that several groups of variables influence Chinese consumers’ life insurance purchases, including knowledge and trust, consumer profile and investment preferences, importance of product attributes, and socio-demographics. Also, this study applied factor analysis to investigate factors that are important for Chinese consumers regarding life insurance. Factor analysis results indicated that four factors are identified including importance of product attributes, consumers’ financial strength, consumers’ attitude and trust toward the life insurance industry, and consumer attributes. Lastly, to better understand Chinese consumers regarding life insurance, consumers were segmented into three main groups through applying cluster analysis. Each cluster shows distinct differences in purchasing criteria and socio-demographic characteristics.en
dc.format.extent322581 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectlife insuranceen
dc.subjectsurveyen
dc.subjectChinaen
dc.subjectconsumeren
dc.subjectprobiten
dc.subjectfactor analysisen
dc.subjectcluster analysisen
dc.titleFactors influencing consumers' life insurance purchasing decisions in Chinaen
dc.typemaster thesisen_US
dc.degree.disciplineAgribusiness and Agricultural Economicsen_US
dc.contributor.examiningcommitteeCoyle, Barry (Agribusiness and Agricultural Economics) Ye, Yongsheng (MTS Allstream)en
dc.degree.levelMaster of Science (M.Sc.)en_US
dc.description.noteOctober 2010en


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