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dc.contributor.supervisor Boyd, Milton (Agribusiness and Agricultural Economics) en
dc.contributor.author Wang, Huihui
dc.date.accessioned 2010-09-22T17:52:00Z
dc.date.available 2010-09-22T17:52:00Z
dc.date.issued 2010-09-22T17:52:00Z
dc.identifier.uri http://hdl.handle.net/1993/4235
dc.description.abstract The Chinese insurance industry has been growing substantially, and this provides a motivation to examine the insurance market in China. This study used survey data to identify key determinants related to Chinese consumers’ ownership of life insurance, by using a probit model. The results revealed that several groups of variables influence Chinese consumers’ life insurance purchases, including knowledge and trust, consumer profile and investment preferences, importance of product attributes, and socio-demographics. Also, this study applied factor analysis to investigate factors that are important for Chinese consumers regarding life insurance. Factor analysis results indicated that four factors are identified including importance of product attributes, consumers’ financial strength, consumers’ attitude and trust toward the life insurance industry, and consumer attributes. Lastly, to better understand Chinese consumers regarding life insurance, consumers were segmented into three main groups through applying cluster analysis. Each cluster shows distinct differences in purchasing criteria and socio-demographic characteristics. en
dc.format.extent 322581 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.subject life insurance en
dc.subject survey en
dc.subject China en
dc.subject consumer en
dc.subject probit en
dc.subject factor analysis en
dc.subject cluster analysis en
dc.title Factors influencing consumers' life insurance purchasing decisions in China en
dc.degree.discipline Agribusiness and Agricultural Economics en
dc.contributor.examiningcommittee Coyle, Barry (Agribusiness and Agricultural Economics) Ye, Yongsheng (MTS Allstream) en
dc.degree.level Master of Science (M.Sc.) en
dc.description.note October 2010 en


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