Eye Movement Desensitization & Reprocessing (EMDR) is an 8-phase psychotherapy approach that has been proven effective with various populations and presenting client issues, including and beyond the treatment of Post-Traumatic Stress Disorder (Ehring et al, 2014, Valiente-Gomez et al, 2017, Edmond, Rubin & Wambach, 1999, Yunitri et al, 2020, Gerge, 2020, Schwarz et al, 2019, Cuijpers et al, 2020). However, existing research focuses on validating the claims of EMDR, rather than examining its power of engagement and the motivations behind its growing use with practitioners. In addition, with the onset and continuation of the COVID-19 pandemic, therapy modalities such as EMDR have been presented with the challenge of adapting treatment to video-based services. This project explored the specific strategies and experiences of therapists using EMDR and how they construct an understanding of its value in the field of trauma treatment. Within this project, five Winnipeg-based EMDR clinicians participated in interviews, analyzed using Riessman’s “Analysis of Personal Narratives” (2000), and findings were organized into themes of qualities of a strong therapist, determining appropriate EMDR services, video-specific considerations, working with differences and oppression, and supports for therapist efficacy. This research examines the processes and strategies that create meaning for EMDR practitioners and contributes to a larger discussion about the challenges and strengths of trauma treatment in the current social climate.