An observational netnography study of post-pandemic anti-Asian racism

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dc.contributor.authorShen, Fang
dc.contributor.examiningcommitteeDe Oliveira Jayme, Bruno (Curriculum, Teaching and Learning)
dc.contributor.examiningcommitteeLea, Graham (Curriculum, Teaching and Learning)
dc.contributor.supervisorMorin, Francine
dc.date.accessioned2024-08-13T15:19:24Z
dc.date.available2024-08-13T15:19:24Z
dc.date.issued2024-08-02
dc.date.submitted2024-08-02T20:08:19Zen_US
dc.degree.disciplineEducation
dc.degree.levelMaster of Education (M.Ed.)
dc.description.abstractSince the outbreak of Covid-19, anti-Asian racist sentiment has spread on social media (Martin & Yoon, 2021). The present study investigates how social media may play a role in fighting against anti-Asian racism. This qualitative research utilized AsianCrit (Kiang, 2016) as the theoretical framework. Public data were collected from major social media platforms—Twitter, Instagram, and YouTube. This research applied netnography analysis (Kozinets, 2015), thematic analysis (Braun & Clarke, 2019), and critical discourse analysis (Fairclough, 1995) techniques to collect, interpret, and discuss the data. The findings reveal that the responses on social media platforms were diverse, ranging from heartfelt expressions of support to critical discussions about systemic issues, and that supportive posts outweighed the non-supportive and neutral posts. Social media played a crucial role in amplifying the voices of those advocating against Asian hate, fostering community, and raising awareness about the issue. However, posts on these platforms showcased the challenges of addressing such complex and deeply rooted societal problems. Data analysis confirmed that hatred towards Asians is not just a product of the pandemic; it is in part the result of systemic bias and the influence of White supremacy. The researcher concludes that to address the issue of hatred towards Asians, it is crucial to educate the general public about Asian history, not only at the societal level, but most importantly, early on with students during their K-12 education.
dc.description.noteOctober 2024
dc.identifier.urihttp://hdl.handle.net/1993/38378
dc.language.isoeng
dc.rightsopen accessen_US
dc.subjectAsian-Hate Racism, Netnography, Critical Discourse Analysis, Critical Race Theory, AsianCrit
dc.titleAn observational netnography study of post-pandemic anti-Asian racism
dc.typemaster thesisen_US
local.subject.manitobano
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