ETHNIC MINORITY CONSUMERS REACTIONS TO ADVERTISEMENTS FEATURING MEMBERS OF OTHER MINORITY GROUPS

dc.contributor.authorEL HAZZOURI, MOHAMMED
dc.contributor.authorMAIN, KELLEY J.
dc.contributor.authorCARVALHO, SERGIO W.
dc.date.accessioned2017-07-07T21:28:58Z
dc.date.available2017-07-07T21:28:58Z
dc.date.issued2017-07-06
dc.description.abstractThis research investigates how members of ethnic minority groups react to advertisements featuring members of other ethnic minority groups. The results of five experiments show that ethnic minority consumers feel more ostracized by advertisements featuring other ethnic minority groups, which consequently leads to a less favorable attitude toward these advertisements. These effects are moderated by the consumer’s level of ethnic identification and social dominance orientation (SDO). Inducing compassion improves the attitude of non-featured minorities towards the advertisement.en_US
dc.description.sponsorshipSSHRCen_US
dc.identifier.citationChicagoen_US
dc.identifier.doi10.1016/j.ijresmar.2017.06.005
dc.identifier.urihttp://hdl.handle.net/1993/32302
dc.language.isoengen_US
dc.publisherInternational Journal of Research in Marketingen_US
dc.rightsopen accessen_US
dc.subjectEthnic Minorityen_US
dc.subjectAdvertisingen_US
dc.subjectSocial Dominance Orientationen_US
dc.subjectOstracismen_US
dc.subjectEthnic Identificationen_US
dc.subjectSystem Justificationen_US
dc.subjectCompassionen_US
dc.titleETHNIC MINORITY CONSUMERS REACTIONS TO ADVERTISEMENTS FEATURING MEMBERS OF OTHER MINORITY GROUPSen_US
dc.typeArticleen_US
local.author.affiliationAsper School of Businessen_US
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
IJRM in press.docx
Size:
2.1 MB
Format:
Unknown data format
Description:
License bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
2.24 KB
Format:
Item-specific license agreed to upon submission
Description: