The role of competence and warmth in the evaluation of obese individuals

dc.contributor.authorThouas, Lisa R.
dc.contributor.examiningcommitteeMartin, David (Psychology) Morry, Marian (Psychology) Bhatnagar, Namita (Marketing) Sinclair, Lisa (Psychology, University of Winnipeg)en_US
dc.contributor.supervisorLeBow, Michael (Psychology)en_US
dc.date.accessioned2013-02-19T18:10:07Z
dc.date.available2013-02-19T18:10:07Z
dc.date.issued2013-02-19
dc.degree.disciplinePsychologyen_US
dc.degree.levelDoctor of Philosophy (Ph.D.)en_US
dc.description.abstractThis study examined the effect of varying levels of competence and warmth portrayed by an obese woman, on the evaluation of obese individuals in general. The Stereotype Content Model (SCM) provided a theoretical basis for the four interventions and one control group tested in this study. The interventions involved presenting, either online or in-person, a vignette of an obese woman with varying levels (high versus low) of competence and warmth to 400 first year university students. Several measures were used to evaluate feelings, attitudes, stereotypes, and levels of perceived competence and warmth both prior to receiving the intervention and at three follow-up times. Results revealed significant effects of the warmth intervention on measures of competence and warmth at the post-test 1 time, and of the warmth intervention on measures of competence in examining changes over a two-week time period. Results also showed significant effects of presentation condition, the most interesting finding being that those in the online condition reported the greatest decrease in negative stereotypes and evaluations. Limitations of this study including design flaws are identified, as are suggestions for future research, and implications of these findings.en_US
dc.description.noteMay 2013en_US
dc.identifier.urihttp://hdl.handle.net/1993/16677
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectobesityen_US
dc.subjectstigmaen_US
dc.subjectstereotypeen_US
dc.titleThe role of competence and warmth in the evaluation of obese individualsen_US
dc.typedoctoral thesisen_US
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