The effects of involvement, time and vividness on consumers' value judgments : a test of prospect theory

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dc.contributor.authorSaqib, Najam U.en_US
dc.date.accessioned2013-05-17T16:34:05Z
dc.date.available2013-05-17T16:34:05Z
dc.date.issued2005en_US
dc.degree.disciplineMarketingen_US
dc.degree.levelDoctor of Philosophy (Ph.D.)en_US
dc.description.abstracten_US
dc.format.extentv, 155 leaves :en_US
dc.identifier(Sirsi) 1608830en_US
dc.identifier.urihttp://hdl.handle.net/1993/20703
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.titleThe effects of involvement, time and vividness on consumers' value judgments : a test of prospect theoryen_US
dc.typedoctoral thesisen_US
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