For him, for her : the effects of gender stereotypes in advertising on gift giving behaviour and social attitudes
dc.contributor.author | Thomas, Catherine Norlaine. | en_US |
dc.date.accessioned | 2013-06-06T19:40:06Z | |
dc.date.available | 2013-06-06T19:40:06Z | |
dc.date.issued | 2009 | en_US |
dc.degree.discipline | Marketing | en_US |
dc.degree.level | Doctor of Philosophy (Ph.D.) | en_US |
dc.description.abstract | en_US | |
dc.format.extent | 12349303 bytes | en_US |
dc.identifier | (Sirsi) a2061938 | en_US |
dc.identifier.uri | http://hdl.handle.net/1993/21570 | |
dc.language.iso | eng | en_US |
dc.rights | open access | en_US |
dc.title | For him, for her : the effects of gender stereotypes in advertising on gift giving behaviour and social attitudes | en_US |
dc.type | doctoral thesis | en_US |
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