Donate to get along: persuading messages for private information donation
| dc.contributor.author | Mai-McManus, Trang Thanh | |
| dc.contributor.examiningcommittee | Bhatnagar, Namita (Marketing) | en_US |
| dc.contributor.examiningcommittee | Chen, Jieying (Business Administration) | en_US |
| dc.contributor.examiningcommittee | Mourali, Mehdi (University of Calgary) | en_US |
| dc.contributor.supervisor | Main, Kelley | |
| dc.date.accessioned | 2023-01-10T17:10:41Z | |
| dc.date.available | 2023-01-10T17:10:41Z | |
| dc.date.copyright | 2023-01-09 | |
| dc.date.issued | 2022-12-24 | |
| dc.date.submitted | 2022-12-24T17:09:18Z | en_US |
| dc.date.submitted | 2023-01-09T17:25:03Z | en_US |
| dc.degree.discipline | Management | en_US |
| dc.degree.level | Doctor of Philosophy (Ph.D.) | en_US |
| dc.description.abstract | Private information collected from individuals is an invaluable resource for public good. However, the literature lacks a nuanced understanding of how to persuade consumers to donate their private information for the betterment of others. This research investigated the impact of exposure to communal focus donation appeals on consumers’ perceived persuasiveness and willingness to donate private information in order to further the public good, as well as the role of donation context to those causal relationships. This dissertation addressed these related problems through 4 studies. Study 1 demonstrated how the communal language was used more frequently with higher intensity in actual donation messages. Study 2 demonstrated the causal relationship of communal focus message on consumer’s perceived persuasiveness and their willingness to donate their private information for public good. Study 3 was dedicated to testing the mediating effect of heuristic information of the relationship between a communal focus message and perceived persuasiveness and willingness to donate private information in two different contexts, which were energy efficiency (Study 3A) and healthcare (Study 3B). Study 4 built from the findings of the previous studies to specify the donation context that a communal focus message may have a significant effect on consumer’s perceived persuasiveness and willingness to donate private information. In this study I demonstrated that the relationship between a communal focus message and the outcomes of interest was moderated by the contexts of private information donation and consumer’s perceived information privacy. Again, cognitive information processing mediated the effects of a communal focus message on the perceived persuasiveness and willingness to donate private information. The outcomes of this research will have both theoretical implications such as enriching the literature on donation and social cognition, as well as managerial implications like providing recommendations to institutions that collect consumer’s private information for public good. | en_US |
| dc.description.note | February 2023 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1993/37081 | |
| dc.language.iso | eng | en_US |
| dc.rights | open access | en_US |
| dc.subject | donation | en_US |
| dc.subject | private information | en_US |
| dc.subject | Dual Dimensions | en_US |
| dc.subject | Communion | en_US |
| dc.subject | Agency | en_US |
| dc.subject | Heuristic | en_US |
| dc.subject | Systematic | en_US |
| dc.subject | Persuasion | en_US |
| dc.title | Donate to get along: persuading messages for private information donation | en_US |
| dc.type | doctoral thesis | en_US |
| local.subject.manitoba | no | en_US |