Theatre as a metaphor for guerilla retail: using retail to create connections

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dc.contributor.authorSosa Fontaine, Andrea
dc.contributor.examiningcommitteeBeecher, Mary Anne (Interior Design) Chon, Jae-Sung (Architecture)en
dc.contributor.supervisorRoshko, Tijen (Interior Design)en
dc.date.accessioned2010-02-01T16:11:51Z
dc.date.available2010-02-01T16:11:51Z
dc.date.issued2010-02-01T16:11:51Z
dc.degree.disciplineInterior Designen_US
dc.degree.levelMaster of Interior Design (M.I.D.)en_US
dc.description.abstractThe practicum explores 21st century retail design, with a specific focus on the emerging typology of guerilla retail. Through methodologies and performance theory from theatre, guerilla retail design is examined. The project was developed to explore a current disconnect that exists between producer and consumer. This disconnect has arisen out of a number of factors including, the geographical distance between producer and consumer and the lack of information provided to consumers about products. Ideas and theories from various forms of Guerilla theatre are examined to enhance the experience of the retail environment, creating a deeper emotional connection to the product, consumer, producer and act of shopping. A retail model is explored in three different sites to demonstrate the versatility. Through low construction cost, quick assembly and the strong impact of experience, this guerilla retail model aids these producers to survive in the midst of a globalized world.en
dc.description.noteMay 2010en
dc.format.extent20293815 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1993/3863
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectRetailen
dc.subjectInterior Designen
dc.subjectGuerillaen
dc.subjectTemporaryen
dc.subjectMobileen
dc.subjectFair tradeen
dc.subjectTheatreen
dc.titleTheatre as a metaphor for guerilla retail: using retail to create connectionsen
dc.typemaster thesisen_US
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