Do Canadians care about dairy animal welfare? Exploring consumer perceptions and preferences
| dc.contributor.author | Van Den Bossche, Michael | |
| dc.contributor.examiningcommittee | Cranfield, John (Agribusiness & Agricultural Economics) Norwood, Bailey (Oklahoma State University) | en_US |
| dc.contributor.supervisor | Carlberg, Jared (Agribusiness and Agricultural Economics) | en_US |
| dc.date.accessioned | 2014-08-21T23:17:09Z | |
| dc.date.available | 2014-08-21T23:17:09Z | |
| dc.date.issued | 2014-08-21 | |
| dc.degree.discipline | Agribusiness and Agricultural Economics | en_US |
| dc.degree.level | Master of Science (M.Sc.) | en_US |
| dc.description.abstract | Research on consumer perceptions towards dairy animal welfare is lacking in Canada. Though consumers are aware of animal welfare issues in other animal industries, the dairy industry remains largely ignored. This thesis employed a mail survey in order to discover the opinions of Canadians towards dairy animal welfare. Respondents answered questions about the importance of animal welfare and its relative importance in comparison to low milk prices, the current state of dairy animal welfare in Canada and how it compared to the United States and other livestock sectors, practices consumers believed to be important for proper dairy animal welfare, as well as what they would pay for animal welfare friendly milk. The results suggested Canadians believed animal welfare was important and that the Canadian dairy animal was currently acceptable. Consumers believed outdoor access and banning growth hormones were important. Finally, a majority indicated they would purchase animal welfare friendly milk. | en_US |
| dc.description.note | October 2014 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1993/23845 | |
| dc.language.iso | eng | en_US |
| dc.rights | open access | en_US |
| dc.subject | Canada | en_US |
| dc.subject | Animal welfare | en_US |
| dc.subject | Pair wise comparison | en_US |
| dc.subject | Dairy | en_US |
| dc.title | Do Canadians care about dairy animal welfare? Exploring consumer perceptions and preferences | en_US |
| dc.type | master thesis | en_US |