The roll of description and experience in the decision weights of rare and customary events
| dc.contributor.author | Penner, Daniella | |
| dc.contributor.examiningcommittee | Wu, Zhenyu (Business Administration) Turner, Nick (Business Administration) Sinclair, Lisa (Psychology, University of Winnipeg) | en_US |
| dc.contributor.supervisor | Main, Kelley (Marketing) | en_US |
| dc.date.accessioned | 2014-09-02T17:51:18Z | |
| dc.date.available | 2014-09-02T17:51:18Z | |
| dc.date.issued | 2014-09-02 | |
| dc.degree.discipline | Business Administration | en_US |
| dc.degree.level | Master of Science (M.Sc.) | en_US |
| dc.description.abstract | A recent debate has identified a description– experience gap, where the non-linear weighting function identified in prospect theory reverses when probabilities are discovered through experience rather than by description (probabilities). This thesis will explore the role of experience and probabilities theoretically and empirically. It is argued that both behaviors are compatible on a theoretical basis given a preference for the status quo, but produce opposing decision weights due to different cognitive and motivational factors. Probabilities focus a decision on the potential for rare events creating a preference for certain outcomes and reduced risk taking consistent with loss aversion. Experience overweighs customary outcomes consistent with sensitivity to a reference point or the status quo. Experience in the form of loss, however, moderates the effect of probabilities on risk taking. An experimental game of dice supports this hypothesis, suggesting ambiguity seeking in the face of loss and raising the possibility that the use of probabilities may not be always be maximizing behavior. | en_US |
| dc.description.note | October 2014 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1993/23932 | |
| dc.language.iso | eng | en_US |
| dc.rights | open access | en_US |
| dc.subject | decision weights | en_US |
| dc.subject | decisions from experience | en_US |
| dc.subject | Prospect theory | en_US |
| dc.subject | experience-description gap | en_US |
| dc.subject | risk taking | en_US |
| dc.title | The roll of description and experience in the decision weights of rare and customary events | en_US |
| dc.type | master thesis | en_US |