Reimaging urban space: the festival as a (re)branding vehicle for inscribing Vancouver’s Downtown Eastside as Japantown
| dc.contributor.author | McCulloch, Scott | |
| dc.contributor.examiningcommittee | Woolford, Andrew (Sociology) Masuda, Jeffrey (Environment and Geography) | en_US |
| dc.contributor.supervisor | Bookman, Sonia (Sociology) | en_US |
| dc.date.accessioned | 2014-12-23T15:34:03Z | |
| dc.date.available | 2014-12-23T15:34:03Z | |
| dc.date.issued | 2014-12-23 | |
| dc.degree.discipline | Sociology | en_US |
| dc.degree.level | Master of Arts (M.A.) | en_US |
| dc.description.abstract | This research study uses a synthesis of theoretical frameworks from sociology and geography to develop critical branding theory that guides an analysis for how urban space is branded with a narrative and identity. The project investigates how a long running Japanese Canadian culture and arts festival called the Powell Street Festival that takes place in Vancouver’s Downtown Eastside acts a branding vehicle and reimages urban space with commemorative aspects. The study consisted of twelve qualitative interviews, document and archival research, and a participant observation. Findings suggest that the Powell Street Festival performed as a vehicle for reimaging space, and through subtle-commemorative branding, Vancouver’s Downtown Eastside has been rebranded, in part, with Japanese Canadian facets. The Japantown brand coupled with the high potential for urban revitalization of this space, leads to a concern over the possible social and physical displacement of current Downtown Eastside residents, many of whom are low-income persons. | en_US |
| dc.description.note | February 2015 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1993/30142 | |
| dc.language.iso | eng | en_US |
| dc.rights | open access | en_US |
| dc.subject | Sociology | en_US |
| dc.subject | Urban Branding | en_US |
| dc.subject | Festivals | en_US |
| dc.subject | Urban Space | en_US |
| dc.title | Reimaging urban space: the festival as a (re)branding vehicle for inscribing Vancouver’s Downtown Eastside as Japantown | en_US |
| dc.type | master thesis | en_US |