Gender portrayal in popular music videos: a comparative analysis of India and Canada

dc.contributor.authorBudhiraja, Ronika
dc.contributor.examiningcommitteeWatt, Jennifer (Curriculum, Teaching & Learning)
dc.contributor.examiningcommitteede Oliveira Jayme, Bruno (Curriculum, Teaching & Learning)
dc.contributor.supervisorMoore, Shannon
dc.date.accessioned2024-04-01T14:56:53Z
dc.date.available2024-04-01T14:56:53Z
dc.date.issued2024-03-04
dc.date.submitted2024-03-21T16:36:37Zen_US
dc.date.submitted2024-03-30T07:08:48Zen_US
dc.degree.disciplineCurriculum, Teaching and Learning
dc.degree.levelMaster of Education (M.Ed.)
dc.description.abstractPopular culture is a powerful form of public pedagogy (Giroux, 2004a; 2004b). That is, people learn from pop culture even when they think they are just being “entertained.” Considering the prevalence of media in the current context, popular culture may serve as a more influential pedagogue than official curricula or teachers (Moore, 2014). Grounded in feminist and queer media literacies, this study used critical content analysis and QSs to analyse popular music videos from Canada and India. The analysis considered: a) the ways that gender is constructed through popular music videos in two distinct contexts; b) the potential messages about gender communicated in music videos; and c) the way popular music videos could be used in formal classroom spaces to ground broader conversations about gender. The critical content analysis and qualitative survey revealed the presence of gender stereotypes and heteronormative representations within most character relationships with power lying in the hands of male characters. This research created a Basic Inclusivity Audit Survey (B.I.A.S) to observe and practice gender-based analysis of media texts for further discussions on the portrayal of gender in Media.
dc.description.noteMay 2024
dc.identifier.urihttp://hdl.handle.net/1993/38111
dc.language.isoeng
dc.subjectmedia literacy
dc.subjectmusic video
dc.subjectpublic pedagogy
dc.titleGender portrayal in popular music videos: a comparative analysis of India and Canada
local.subject.manitobano
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