‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social media

Simple item page
dc.contributor.authorHornby, Chris
dc.contributor.examiningcommitteeJohnson, Amanda (Faculty of Kinesiology and Recreation Management) Frankel, Sid (Social Work)en_US
dc.contributor.supervisorVan Winkle, Christine (Faculty of Kinesiology and Recreation Management)en_US
dc.date.accessioned2016-04-11T19:36:32Z
dc.date.available2016-04-11T19:36:32Z
dc.date.issued2016
dc.degree.disciplineKinesiology and Recreation Managementen_US
dc.degree.levelMaster of Arts (M.A.)en_US
dc.description.abstractDestination Marketing Organizations (DMOs) are using Social Media (SM) to promote their destinations, attract tourists and communicate with the destination stakeholders. This study sought to understand how DMOs use SM, how DMOs adopt SM, what the desired outcomes from SM use are and how SM outcomes are evaluated. Diffusion of Innovations (DOI) theory guided this study and a mixed-methods research design was used to address the research questions. The two major research questions were; Firstly, how do DMOs use SM? Secondly, what outcomes do DMOs hope will result from SM use?en_US
dc.description.noteMay 2016en_US
dc.identifier.urihttp://hdl.handle.net/1993/31200
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectTourismen_US
dc.subjectSocial mediaen_US
dc.subjectDestination marketingen_US
dc.subjectFacebooken_US
dc.subjectTwitteren_US
dc.title‘Like’ us, tweet about it and don’t forget to visit! – How destination marketing organizations use social mediaen_US
dc.typemaster thesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Hornby_Chris.pdf
Size:
2.08 MB
Format:
Adobe Portable Document Format
Description:
Main Article
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.2 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
FGS - Electronic Theses and Practica