Booster seat promotion in Winnipeg: Evaluation of a campaign targeting parents

dc.contributor.authorCormier, Faith
dc.contributor.examiningcommitteeMedicineen_US
dc.contributor.supervisorDr. Lynne Warda (Pediatrics and Child Health/WRHA Population and Public Health/Injury Prevention)en_US
dc.date.accessioned2012-11-23T14:49:24Z
dc.date.available2012-11-23T14:49:24Z
dc.date.issued2012-11-23
dc.degree.disciplineMedicineen_US
dc.degree.levelBachelor of Science (B.Sc.)en_US
dc.description.abstractMotor vehicle collisions are the leading cause of injury death for Canadian children, with improper restraint being an important and preventable contributing factor. Children 4-8 years of age are the least likely to be properly restrained, and should be in forwardfacing car seats or booster seats until they are at least 4 foot 9 inches tall in order to prevent lap belt syndrome and other serious injuries. A three-year booster seat promotion campaign was launched in 2010 in Winnipeg. The primary goal of this project was to determine the effectiveness of this campaign, in terms of observed booster seat use, using a roadside observational study. Secondary objectives were to measure self-reported booster seat use; to examine parental estimations of their child’s height and weight; and to explore parents’ understanding and use of booster seats, using a parent survey. Booster seat use increased significantly throughout the campaign, from 14.7% in 2010 to 31.4% in 2012 (p<0.001). Booster seat use was significantly higher by selfreport (68.3%) and dropped significantly by 8 years of age (p=0.001). Parents tended to underestimate their child’s height and weight. 13 of 14 children in seat belts should have been using a booster seat, however their parents did not know that a booster seat was recommended. The next phase of the booster seat campaign and the introduction of legislation in 2013 will be important to further increase use, particularly among children 7-8 years of age. These results may be used to inform and improve on these efforts.en_US
dc.description.noteOctober 2012en_US
dc.identifier.urihttp://hdl.handle.net/1993/11858
dc.rightsopen accessen_US
dc.subjectMedicineen_US
dc.titleBooster seat promotion in Winnipeg: Evaluation of a campaign targeting parentsen_US
dc.typebachelor thesisen_US
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