A mail-out questionnaire was developed to discern the attitudes and perceptions of northern Manitoba sport-fishing lodge operators. Questions addressed current marketing considerations and resource-base factors essential in attractinq clientele, and marketing and resource-management considerations that constituted constraints to industry viability. 0perator's promotional effort concentrated on the abundance of fish and the prospect of catching large (trophy) fish. The majority of operators were of the opinion that a direct relationship existed between the quantity and quality of angling potentials and operational success. Management practices centred on catch-and-release angling. Long-term resource availability and allocation of restrictive but secured rights to the resource base were of considerable concern to respondents in respect to industry viability.