• Libraries
    • Log in to:
    View Item 
    •   MSpace Home
    • Faculty of Graduate Studies (Electronic Theses and Practica)
    • FGS - Electronic Theses and Practica
    • View Item
    •   MSpace Home
    • Faculty of Graduate Studies (Electronic Theses and Practica)
    • FGS - Electronic Theses and Practica
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Redefining Retail: Designing an Alternative Experience-Based Retail Model

    Thumbnail
    View/Open
    STOCHL_CHRISTINE.pdf (14.38Mb)
    Date
    2018-08-14
    Author
    Stochl, Christine
    Metadata
    Show full item record
    Abstract
    The emergence of e-commerce and technology in the twenty-first century has caused a significant shift in shopping behaviours and consumer needs. This practicum project responds to these shifts by investigating how the practice of interior design can revitalize traditional retail environments to enhance the user experience. By responding to the demands of contemporary retail spaces and the experience economy, the design of this project was developed based on a theoretical framework rooted in concepts of brand experience, interior atmospheres, and strategies of adaptive reuse. The Zenshi Zone, a temporary, location adaptive, and experience-based retail model, is an alternative retail space aimed for introduction of the Zenshi brand. Ultimately, this project highlights the ongoing significance of physical retail environments, and demonstrates how retail space can be redefined to sell through unique brand and consumer experience.
    URI
    http://hdl.handle.net/1993/33374
    Collections
    • FGS - Electronic Theses and Practica [25525]

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of MSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV