The marine aquarium trade has played an important role in shaping the ecological state of coral reefs in Indonesia and much of the Asia-Pacific. The use of cyanide by ornamental fishers in Buleleng District, Bali, in the 1980s and 1990s has resulted in a precipitous decline in the ecological health of reefs. Cyanide-free harvesting techniques were introduced after 2000, along with reef restoration measures. This thesis examines social and ecological processes in the fishing village of Les, Bali, in ending the use of cyanide and the resulting ecological restoration. An emphasis on conservation-development (with livelihood objectives) was important in securing interest and cooperation across stakeholder groups. Adaptive approaches to governance and knowledge co-production were also important. The strategy used at Les is now being exported to other communities across Indonesia, and provides a promising example of a marine resources-based conservation-development initiative that may be implemented at other, similar communities.