Redefining Retail: Designing an Alternative Experience-Based Retail Model

dc.contributor.authorStochl, Christine
dc.contributor.examiningcommitteeKarpan, Cynthia (Interior Design) Bookman, Sonia (Sociology)en_US
dc.contributor.supervisorClose, Susan (Interior Design)en_US
dc.date.accessioned2018-09-14T15:18:11Z
dc.date.available2018-09-14T15:18:11Z
dc.date.issued2018-08-14en_US
dc.date.submitted2018-08-14T14:50:46Zen
dc.date.submitted2018-09-11T00:29:13Zen
dc.degree.disciplineInterior Designen_US
dc.degree.levelMaster of Interior Design (M.I.D.)en_US
dc.description.abstractThe emergence of e-commerce and technology in the twenty-first century has caused a significant shift in shopping behaviours and consumer needs. This practicum project responds to these shifts by investigating how the practice of interior design can revitalize traditional retail environments to enhance the user experience. By responding to the demands of contemporary retail spaces and the experience economy, the design of this project was developed based on a theoretical framework rooted in concepts of brand experience, interior atmospheres, and strategies of adaptive reuse. The Zenshi Zone, a temporary, location adaptive, and experience-based retail model, is an alternative retail space aimed for introduction of the Zenshi brand. Ultimately, this project highlights the ongoing significance of physical retail environments, and demonstrates how retail space can be redefined to sell through unique brand and consumer experience.en_US
dc.description.noteOctober 2018en_US
dc.identifier.urihttp://hdl.handle.net/1993/33374
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.subjectInterior Designen_US
dc.subjectRetail Designen_US
dc.titleRedefining Retail: Designing an Alternative Experience-Based Retail Modelen_US
dc.typemaster thesisen_US
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