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    ETHNIC MINORITY CONSUMERS REACTIONS TO ADVERTISEMENTS FEATURING MEMBERS OF OTHER MINORITY GROUPS 

    EL HAZZOURI, MOHAMMED; MAIN, KELLEY J.; CARVALHO, SERGIO W. (International Journal of Research in Marketing, 2017-07-06)
    This research investigates how members of ethnic minority groups react to advertisements featuring members of other ethnic minority groups. The results of five experiments show that ethnic minority consumers feel more ...

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    Authorcarvalho, sergio w. (1)
    el hazzouri, mohammed (1)
    main, kelley (1)Subjectadvertising (1)compassion (1)ethnic identification (1)
    ethnic minority (1)
    ostracism (1)social dominance orientation (1)system justification (1)... View MoreDate Issued2017 (1)

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