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The Effect of Control Priming on Irresponsible Financial Behavior
(Springer Link, 2018-06)
Debt has reached staggering levels among North Americans. Unfortunately, there is deficiency of research that investigates effective means of helping consumers control their debt. We examine how control priming changes ...
ETHNIC MINORITY CONSUMERS REACTIONS TO ADVERTISEMENTS FEATURING MEMBERS OF OTHER MINORITY GROUPS
(International Journal of Research in Marketing, 2017-07-06)
This research investigates how members of ethnic minority groups react to advertisements featuring members of other ethnic minority groups. The results of five experiments show that ethnic minority consumers feel more ...