Browsing Asper School of Business by Subject "identity"
Now showing items 1-1 of 1
-
Sensitivity to Ulterior Motives in Retail Settings: The Moderating Role of Dual-Identity versus Sole-Identity Consumers
(Journal of Retailing, 2019)The current research compares sole-identity versus dual-identity consumers in their responses to different retail persuasion attempts that occur in situations with low versus high ulterior motives. We examine different ...