For him, for her : the effects of gender stereotypes in advertising on gift giving behaviour and social attitudes

dc.contributor.authorThomas, Catherine Norlaine.en_US
dc.date.accessioned2013-06-06T19:40:06Z
dc.date.available2013-06-06T19:40:06Z
dc.date.issued2009en_US
dc.degree.disciplineMarketingen_US
dc.degree.levelDoctor of Philosophy (Ph.D.)en_US
dc.description.abstracten_US
dc.format.extent12349303 bytesen_US
dc.identifier(Sirsi) a2061938en_US
dc.identifier.urihttp://hdl.handle.net/1993/21570
dc.language.isoengen_US
dc.rightsopen accessen_US
dc.titleFor him, for her : the effects of gender stereotypes in advertising on gift giving behaviour and social attitudesen_US
dc.typedoctoral thesisen_US
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