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dc.contributor.supervisor Roshko, Tijen (Interior Design) en_US
dc.contributor.author Nyysola, Tamara
dc.date.accessioned 2012-09-07T13:56:23Z
dc.date.available 2012-09-07T13:56:23Z
dc.date.issued 2012-09-07
dc.identifier.uri http://hdl.handle.net/1993/8616
dc.description.abstract Eco Dwelling: Interior Design as a Medium for a Branded Lifestyle explores how the built environment can be used as a three-dimensional media in the context of branding a lifestyle. In Western society the exchange between consumption of material goods and personal identity is strongly influenced not only by media such as newspaper, radio, and television, but as well as by newer forms of social networking. The Eco Dwelling is a lifestyle complex that uses the environment as a three-dimensional media to promote the ideologies of a sustainable lifestyle. Eco-luxury apartments, eco-conscious retail and a vertical garden act as a narrative for a hybrid eco-luxury lifestyle by providing a mixed use, multi-tenant complex. Employing Holt’s Cultural Branding Strategy for brand development, the intent of the project is to create a new typology that allows consumers and eco-dwellers the opportunity to express their identity of both eco-consciousness and luxury living. en_US
dc.rights info:eu-repo/semantics/openAccess
dc.subject Interior Design en_US
dc.subject Branding en_US
dc.subject Media en_US
dc.subject Personal Identity en_US
dc.subject Architecture en_US
dc.subject Culture en_US
dc.title Eco dwelling: interior design as the medium for a branded lifestyle en_US
dc.type info:eu-repo/semantics/masterThesis
dc.type master thesis en_US
dc.degree.discipline Interior Design en_US
dc.contributor.examiningcommittee Trottier, Jean (Landscape Architecture) Bookman, Sonia (Sociology) en_US
dc.degree.level Master of Interior Design (M.I.D.) en_US
dc.description.note October 2012 en_US


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