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dc.contributor.supervisorSivaramakrishnan, Subbu (Marketing)en_US
dc.contributor.authorLee, Eui Kyun
dc.date.accessioned2012-07-20T16:35:04Z
dc.date.available2012-07-20T16:35:04Z
dc.date.issued2012-07-20
dc.identifier.urihttp://hdl.handle.net/1993/8110
dc.description.abstractWith widespread fears of climate change, global warming, and policymakers calling for reducing our consumption, it is important that we have an understanding of antecedents of consumers’ environmentally-friendly consumption behaviors. In this research, we conduct two studies to examine the interaction effect of environmental identity and perceived responsibility for global warming on consumers’ collective guilt and its subsequent effect on intentions to engage in environmentally-friendly behaviors. Further, we examine a mechanism by which the feeling of collective guilt may be avoided by some. Extending the study by Ferguson and Branscombe (2010), we show that when environmental degradation is perceived to be caused by humans (as opposed to natural factors), it leads to a feeling of collective guilt among those who identify highly with the environment. This collective guilt encourages environmentally-friendly consumption behavior.en_US
dc.language.isoengen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectCollective Guilten_US
dc.subjectEnvironmental Behavioren_US
dc.titleAn examination of the effects of environmental identity and perceived responsibility for environmental degradation on consumers' feeling of collective guilten_US
dc.typeinfo:eu-repo/semantics/masterThesis
dc.typemaster thesisen_US
dc.degree.disciplineBusiness Administrationen_US
dc.contributor.examiningcommitteeCarvalho, Sergio (Marketing) Gao, Jijun (Business Administration) Feltham, Tammi (Textile Sciences)en_US
dc.degree.levelMaster of Science (M.Sc.)en_US
dc.description.noteOctober 2012en_US


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