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An examination of the effects of environmental identity and perceived responsibility for environmental degradation on consumers' feeling of collective guilt

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dc.contributor.supervisor Sivaramakrishnan, Subbu (Marketing) en_US
dc.contributor.author Lee, Eui Kyun
dc.date.accessioned 2012-07-20T16:35:04Z
dc.date.available 2012-07-20T16:35:04Z
dc.date.issued 2012-07-20
dc.identifier.uri http://hdl.handle.net/1993/8110
dc.description.abstract With widespread fears of climate change, global warming, and policymakers calling for reducing our consumption, it is important that we have an understanding of antecedents of consumers’ environmentally-friendly consumption behaviors. In this research, we conduct two studies to examine the interaction effect of environmental identity and perceived responsibility for global warming on consumers’ collective guilt and its subsequent effect on intentions to engage in environmentally-friendly behaviors. Further, we examine a mechanism by which the feeling of collective guilt may be avoided by some. Extending the study by Ferguson and Branscombe (2010), we show that when environmental degradation is perceived to be caused by humans (as opposed to natural factors), it leads to a feeling of collective guilt among those who identify highly with the environment. This collective guilt encourages environmentally-friendly consumption behavior. en_US
dc.subject Collective Guilt en_US
dc.subject Environmental Behavior en_US
dc.title An examination of the effects of environmental identity and perceived responsibility for environmental degradation on consumers' feeling of collective guilt en_US
dc.degree.discipline Business Administration en_US
dc.contributor.examiningcommittee Carvalho, Sergio (Marketing) Gao, Jijun (Business Administration) Feltham, Tammi (Textile Sciences) en_US
dc.degree.level Master of Science (M.Sc.) en_US
dc.description.note October 2012 en_US


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