Show simple item record

dc.contributor.supervisorBookman, Sonia (Sociology)en
dc.contributor.authorTrubyk, Brittny
dc.date.accessioned2010-12-13T22:38:39Z
dc.date.available2010-12-13T22:38:39Z
dc.date.issued2010-12-13T22:38:39Z
dc.identifier.urihttp://hdl.handle.net/1993/4302
dc.description.abstractThis visual analysis of the Stay out of Gangs public service announcement (PSA) is a site for social investigations. The investigation follows the question of what kind of work the campaign does, in terms of the social discourses it works within and its broader social impact. More specifically, this paper explores the design of the campaign, focusing on the way it frames and interpellates intended audiences, paying attention to the discourses that are produced. The discourses observed in the campaign both reflect and reference popular representations of the gangster and the stereotypes of ethnic minority groups in our society. This paper concludes that the interpellation of both the marginalized at-risk and the law abiding subject positions is working within the PSA, thereby reinforcing social discourses of social inclusion and exclusion currently working in society.en
dc.format.extent1353905 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectpublic service announcementen
dc.subjectdiscourse analysisen
dc.subjectsemiologyen
dc.subjectWinnipeg advertisementen
dc.subjectManitoba governmenten
dc.subjectgang advertisementen
dc.titleStay out of gangs: a visual analysis of the public service campaignen
dc.typeinfo:eu-repo/semantics/masterThesis
dc.typemaster thesisen_US
dc.degree.disciplineSociologyen_US
dc.contributor.examiningcommitteeWoolford, Andrew (Sociology) Austin-Smith, Brenda (English, Film & Theatre)en
dc.degree.levelMaster of Arts (M.A.)en_US
dc.description.noteFebruary 2011en
local.subject.manitobayesen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record