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dc.contributor.supervisor Bookman, Sonia (Sociology) en
dc.contributor.author Trubyk, Brittny
dc.date.accessioned 2010-12-13T22:38:39Z
dc.date.available 2010-12-13T22:38:39Z
dc.date.issued 2010-12-13T22:38:39Z
dc.identifier.uri http://hdl.handle.net/1993/4302
dc.description.abstract This visual analysis of the Stay out of Gangs public service announcement (PSA) is a site for social investigations. The investigation follows the question of what kind of work the campaign does, in terms of the social discourses it works within and its broader social impact. More specifically, this paper explores the design of the campaign, focusing on the way it frames and interpellates intended audiences, paying attention to the discourses that are produced. The discourses observed in the campaign both reflect and reference popular representations of the gangster and the stereotypes of ethnic minority groups in our society. This paper concludes that the interpellation of both the marginalized at-risk and the law abiding subject positions is working within the PSA, thereby reinforcing social discourses of social inclusion and exclusion currently working in society. en
dc.format.extent 1353905 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.subject public service announcement en
dc.subject discourse analysis en
dc.subject semiology en
dc.subject Winnipeg advertisement en
dc.subject Manitoba government en
dc.subject gang advertisement en
dc.title Stay out of gangs: a visual analysis of the public service campaign en
dc.degree.discipline Sociology en
dc.contributor.examiningcommittee Woolford, Andrew (Sociology) Austin-Smith, Brenda (English, Film & Theatre) en
dc.degree.level Master of Arts (M.A.) en
dc.description.note February 2011 en


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