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dc.contributor.supervisor Johnson, Amanda (Kinesiology and Recreation Management) Duhamel, Todd (Kinesiology and Recreation Management) en_US
dc.contributor.author Fowler, Katherine Ann
dc.date.accessioned 2019-01-07T19:13:52Z
dc.date.available 2019-01-07T19:13:52Z
dc.date.issued 2019-01-03 en_US
dc.date.submitted 2019-01-03T21:50:04Z en
dc.identifier.uri http://hdl.handle.net/1993/33634
dc.description.abstract The influence of social media on visitor satisfaction is an area limited in investigation and has important implications for tourism management professionals/organizations. Using del Bosque and San Martín’s cognitive-affective model of tourist satisfaction, this study investigated how viewing trip-related social media during the pre-trip phase of travel influenced satisfaction. Churchill, a renowned tourism destination, was the site used for exploration. Sixteen participants were recruited post-visit in August 2016 at the Churchill Airport and train station. The study followed a qualitative approach using semi-structured interviews ranging 20-30 minutes. The findings indicate that viewing social media can influence satisfaction, however only when travelers view components of a destination that are important to them in achieving satisfaction. This suggests that Martilla and James’ importance performance analysis (IPA) model may better explain satisfaction than del Bosque and San Martín’s model. Future studies verifying that the IPA model is the best fit would be beneficial. en_US
dc.rights info:eu-repo/semantics/openAccess
dc.subject Tourism en_US
dc.subject Social media en_US
dc.subject Visitor satisfaction en_US
dc.subject Web 2.0 en_US
dc.subject User generated content en_US
dc.subject Electronic word of mouth en_US
dc.subject Destination image en_US
dc.subject Travel process en_US
dc.title #tourism: the influence of social media on satisfaction with visitor experiences in Churchill, Manitoba en_US
dc.type info:eu-repo/semantics/masterThesis
dc.type master thesis en_US
dc.degree.discipline Kinesiology and Recreation Management en_US
dc.contributor.examiningcommittee Van Winkle, Christine (Kinesiology and Recreation Management) Erickson, Bruce (Environment and Geography) en_US
dc.degree.level Master of Arts (M.A.) en_US
dc.description.note February 2019 en_US


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