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dc.contributor.supervisor Desai, Radhika (Political Studies) en_US
dc.contributor.author Oloke, Ireoluwatomi
dc.date.accessioned 2017-09-12T12:45:39Z
dc.date.available 2017-09-12T12:45:39Z
dc.date.issued 2017
dc.identifier.uri http://hdl.handle.net/1993/32559
dc.description.abstract Poll-based, horserace reporting by the news media during election campaigns has been shown to: influence voting intention and support for candidates; reduce the amount of substantial information provided by the media; contribute to citizens’ political apathy; and contribute to the debasement of political communication. Also, in recent times, the polling industry in Canada and other Western countries has faced major challenges which culminated in the failure of polls. The primary purpose of this study is to demonstrate, through a longitudinal content analysis of Canada’s national newspaper’s election reportage, how the Canadian media’s use of pre-elections polls has increased in the neoliberal era. It then goes on to consider why criticisms of polls and problems of the polling industry have apparently not affected the media’s use of polls. Here, a Critical Political Economy approach is used to argue that the cause is commercialization of the media. en_US
dc.subject Pre-election polls en_US
dc.subject Democracy en_US
dc.subject Commercialization en_US
dc.subject Neoliberalism en_US
dc.subject Political economy en_US
dc.subject Media en_US
dc.subject Canada en_US
dc.title The effect of neoliberalism on the proliferation of pre-election polls in the Canadian media en_US
dc.degree.discipline Political Studies en_US
dc.contributor.examiningcommittee Rounce, Andrea (Political Studies) Scarth, Todd (History) en_US
dc.degree.level Master of Arts (M.A.) en_US
dc.description.note October 2017 en_US


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