Show simple item record

dc.contributor.supervisor Karpan, Cynthia (Interior Design) en
dc.contributor.author Bachynski, Lauren
dc.date.accessioned 2009-09-10T18:38:56Z
dc.date.available 2009-09-10T18:38:56Z
dc.date.issued 2009-09-10T18:38:56Z
dc.identifier.uri http://hdl.handle.net/1993/3193
dc.description.abstract This practicum sets out to address several challenges faced by a multinational corporation operating within a globalized marketplace through the reconsideration of its workplace design. The aim is to achieve a balance between cultural adaptation and standardized corporate identity in the design for the hypothetical multinational management consulting company, Torrent. The balance is perused in order to support Japanese and Canadian national-work-cultures, the two cultures on which the practicum is based, while creating a strong, consistent, and recognizable visual identity across its different subsidiaries. The practicum’s overall objective is to demonstrate how both of these themes can be achieved simultaneously in order to create a balance that benefits both the multinational company as well as its host country. The practicum’s outcome involves two design solutions developed for Torrent based on a single workplace, one responding to Japan’s national work culture, and the other to Canada’s. A standardized corporate identity is achieved through the communication of a consistent company identity in both workplace designs. en
dc.format.extent 27848801 bytes
dc.format.extent 27848801 bytes
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.subject culture en
dc.subject workplace design en
dc.subject corporate identity en
dc.subject interior design en
dc.subject Canadian culture en
dc.subject Japanese culture en
dc.subject business strategy en
dc.subject multinational company en
dc.title Finding a balance: cultural adaptation and standardized corporate identity in workplace design en
dc.degree.discipline Interior Design en
dc.contributor.examiningcommittee Beaverford, Kelley (Interior Design) MacDonald, Sean (Business Administration) en
dc.degree.level Master of Interior Design (M.I.D.) en
dc.description.note October 2009 en


Files in this item

This item appears in the following Collection(s)

Show simple item record

View Statistics