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dc.contributor.supervisor Van Winkle, Christine (Kinesiology and Recreation Management) en_US
dc.contributor.author Cairns, Amanda
dc.date.accessioned 2016-09-12T17:54:23Z
dc.date.available 2016-09-12T17:54:23Z
dc.date.issued 2016
dc.identifier.uri http://hdl.handle.net/1993/31683
dc.description.abstract Agritourism is increasingly prevalent in Canadian society and affords individuals the opportunity to experience and learn about agriculture. Social networking sites can allow agritourism providers and consumers to engage outside of the agritourism context. This research used qualitative and quantitative content analysis and semi-structured interviews to understand how agritourism providers and consumers interact on Facebook, Twitter, and Instagram; why agritourism providers are using social networking sites in general; and if social networking sites can be used to facilitate free-choice learning. Customer Relationship Management and the Contextual Model of Learning were used as frameworks to better understand these interactions. The results and findings are discussed and confirm that agritourism providers believe educational opportunities can be fostered on social networking sites, but are primarily using Facebook, Twitter, and Instagram to promote connections between consumers and agritourism organizations. en_US
dc.subject Agritourism en_US
dc.subject Social networking sites en_US
dc.subject Free-choice learning en_US
dc.title Harvesting an understanding: social networking site use and free-choice learning in agritourism en_US
dc.degree.discipline Kinesiology and Recreation Management en_US
dc.contributor.examiningcommittee Johnson, Amanda (Kinesiology and Recreation Management) Bookman, Sonia (Sociology) en_US
dc.degree.level Master of Arts (M.A.) en_US
dc.description.note October 2016 en_US


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