Definition of attributes:

> The following survey consists of 20 questions and has been specifically designed to assess the following:

- Your willingness to purchase natural health products
- The importance you place on natural health product attributes such as cost, convenience, efficacy, and safety
- Your willingness to pay for such attributes

We also need to collect important demographic information at the end of this survey

Definition of Terms: Natural Health Products : Natural Health Products are substances or combinations of substances found in nature, and energetically-potentized preparations, for the purpose of maintaining or improving health or treating or preventing diseases/conditions. They include, but are not limited to: homeopathic preparations, vitamins, minerals, enzymes, co-enzymes, co-factors, herbs or botanicals, naturally occurring animal, plant and micro-organism substances, and a variety of molecules extracted from natural sources such as amino acids, polysaccharides, peptides, naturally occurring hormones and biochemical intermediates, as well as naturally occurring molecules synthesized by chemical or biological means

(WORKING DEFINITION OF NHPS, Prepared by the ONHP Transition Team - January 2000).

Cost : Amount of money spent on a product as listed by the retailer including applicable taxes

Convenience : The amount of time spent obtaining the product, taking into account the time required obtaining a prescription if applicable.

Efficacy : Data available that the product works and under what conditions

Side effects : Undesirable effects that the medication may cause upon ingestion

Drug/Disease Interactions : Undesirable effects resulting from combining the drug with other medications and/or disease states

Standards/Quality : Manufacturer’s guarantee that the product contents match the claims on the label and that the materials used are free of impurities.

In the following sections you will be asked to answer questions in regards to your decision about purchasing a natural health product. Before you answer we would like to ask you to assign a number between 0 to 10 to each of the attributes listed below, with 0 signifying no importance and 10 being the most important.

- Cost
- Convenience
- Efficacy
- Side effects
- Drug/disease interactions
- Standards of quality