Now showing items 1-2 of 2
Consumer Microflow Experiences
(Psychology and Marketing, 2019-11)
This research explores relatively short, low intensity flow states, called microflow, and demonstrates that they differ from their longer, more complex deepflow variants with regards to antecedents. As an advancement to ...
Sensitivity to Ulterior Motives in Retail Settings: The Moderating Role of Dual-Identity versus Sole-Identity Consumers
(Journal of Retailing, 2019)
The current research compares sole-identity versus dual-identity consumers in their responses to different retail persuasion attempts that occur in situations with low versus high ulterior motives. We examine different ...