Cluster analysis of rural senior-housing residents’ social comparison behavior
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Date
2013-09-11
Authors
Haviva, Clove
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Abstract
Social comparison influences well-being, especially during psychological threat. Social comparison outcomes have been theorized to depend on motivation, frequency, contrast versus identification, with a better- versus worse-off other. To reduce this complexity in the theory, 94 senior-housing residents were interviewed and cluster analysis was conducted. Four clusters emerged. Half the interviewees formed a cluster using only adaptive social comparison methods. Adaptives were contrasted with a cluster of indiscriminate comparers, a cluster striving for improvement, and a cluster of participants disagreeing with most questions. Clusters differed especially in patterns of downward identification, upward and downward contrast. Self-evaluation and uncertainty-reduction also differed between clusters; self-enhancement and self-improvement motivations did not. Cluster membership had no direct effect on well-being, but moderation analysis demonstrated threat-buffering of high neuroticism in the adaptive cluster. The benefits were not due to self-esteem or educational level. By separating individuals rather than behaviors, cluster analysis provides a fresh perspective.
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Keywords
social comparison theory, aging, health psychology, self-enhancement, social comparison orientation, upward and downward social comparison subscales, social comparison identification-contrast scales, International Personality Item Pool, SF-8 Health Survey, statistical moderation