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Please use this identifier to cite or link to this item: http://hdl.handle.net/1993/3193

Title: Findng a balance: cultural adaptation and standardized corporate identity in workplace design
Authors: Bachynski, Lauren
Supervisor: Karpan, Cynthia (Interior Design)
Examining Committee: Beaverford, Kelley (Interior Design) MacDonald, Sean (Business Administration)
Graduation Date: October 2009
Keywords: culture
workplace design
corporate identity
interior design
Canadian culture
Japanese culture
business strategy
multinational company
Issue Date: 10-Sep-2009
Abstract: This practicum sets out to address several challenges faced by a multinational corporation operating within a globalized marketplace through the reconsideration of its workplace design. The aim is to achieve a balance between cultural adaptation and standardized corporate identity in the design for the hypothetical multinational management consulting company, Torrent. The balance is perused in order to support Japanese and Canadian national-work-cultures, the two cultures on which the practicum is based, while creating a strong, consistent, and recognizable visual identity across its different subsidiaries. The practicum’s overall objective is to demonstrate how both of these themes can be achieved simultaneously in order to create a balance that benefits both the multinational company as well as its host country. The practicum’s outcome involves two design solutions developed for Torrent based on a single workplace, one responding to Japan’s national work culture, and the other to Canada’s. A standardized corporate identity is achieved through the communication of a consistent company identity in both workplace designs.
URI: http://hdl.handle.net/1993/3193
Appears in Collection(s):FGS - Electronic Theses & Dissertations (Public)

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File Description SizeFormat
Doc.Aug.28 Final Print.pdfPracticum Document File15.32 MBAdobe PDFView/Open
DWG Aug.27 Print.pdfPracticum Drawings File27.17 MBAdobe PDFView/Open
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