Gender humor as a reflection of attitudes toward women and men

Abstract

Gender humor was analyzed using extracted image analysis in an attempt to discover the images of the stereotypical woman and man. The women and men of gender humor are discussed in relation to the following themes: judgment in a patriarchal culture, displaying emotion, orientation to commitment, sexual activity, relationship allegiance, and discrepancy in power. Although the majority of the gender humor reflected a patriarchal culture with traditional gender roles, evidence of a branch of humor reflecting a matriarchal framework was discovered in the gender humor. Directions for further research and conclusions are discussed.