Evaluation of management and marketing of rattan products in Assam

Abstract

The rattan industry in the state of Assam, North East India, is documented in this study from production to consumption. The thesis emphasizes the manufacturing and marketing segment of the system. The objective of this research was to determine the feasibility of developing rattan manufacturing as an industry to bring additional income, employment and economic value to the region. Opportunities for development and barriers that might impede industry expansion were identified and, lastly, some possible interventions to overcome the constraints were recommended. Through the use of interviews and personal observation, comparisons were made of rattan businesses in two towns, Balipara in Sonitpur District and Silchar in Cachar District of Assam. A number of possible interventions was identified as means for adapting the existing market based exchange economy to a marketing system that could facilitate entrance into the international market place. (Abstract shortened by UMI.)